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TVB Research Central, Ratings in Hispanic TV markets 2007-2008, US, 2007-2008

The shape file shows Hispanic TV ratings by Lower 48 Designated Market Areas (DMA) for 2007-2008.

It also has estimates of number of Hispanic household Television sets as well as the percent of Hispanic TV

viewership by DMA.

Also known as Nielsen Ratings, the data is used heavily by advertising and marketing sectors.

Attributes Range Median Mean Standard Deviation
Percent of Hispanic TV households by Designated market area 0.00 - 14.98 0.08 0.48 1.44

Percent of Hispanic TV households by Designated market area

Name of TV market Text column (no statistics available)

Designated Market Areas (DMA) also known as TV markets

Percent share of TV Households by DMA 0.00 - 6.55 0.25 0.48 0.74

Percent share of TV Households by DMA

Rank of DMA based on US TV households by DMA 1.00 - 210.00 105.00 104.47 60.42

Rank of DMA based on US TV households by DMA

TV market code Text column (no statistics available)

Code for Designated Market Areas (DMA).

Total number of TV households by DMA 3890.00 - 7391940.00 277270.00 544520.05 830468.26

Total number of TV households by DMA

Cumulative percent share of Hispanic TV households by DMA 0.15 - 1.00 0.97 0.91 0.15

Cumulative percent share of Hispanic TV households by DMA

Hispanic TV household ratings by DMA 1.00 - 210.00 105.00 104.68 60.52

Hispanic TV household ratings by DMA

Total number of Hispanic TV households by DMA 0.00 - 1817270.00 9750.00 58731.89 175074.46

Total number of Hispanic TV households by DMA